Small Talks with Madhurima Chaudhuri

The Allure of the Baluchars Date: April 15, 2021 Time: 5 PM IST On a trip to Bishnupur in the throes of the Covid pandemic, Chelsea and Tathagata began speaking with a few artisans. Exacerbated by disrupted supply chain there is a multitude of unfair practices and a lack of sales of their work. When the pandemic provided the opportunity earlier in the year, Chelsea and Tathagata had already pivoted to oering virtual tours, which they had been working towards for a long time. After speaking with the artisans, they wondered how they could help the artisans go online to solve some of the problems they were facing - leading to the launch of their platform for curated merchandise from across the country, The Culture Box. As an ode to the artisans who inspired its creation, the rst product they are selling under The Culture Box is a Baluchari Saree. Madhurima Chaudhuri is a…